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HISTORY OF HALDIRAM

History of Haldiram: A Legacy of Taste and Tradition

Haldiram is an iconic name in the Indian snack and sweet industry, with a history of more than eight decades. The brand’s journey began in 1937 in the small town of Bikaner, Rajasthan, when Ganga Bishan Agarwal, affectionately known as \”Haldiram,\” started a humble venture making and selling bhujia (a traditional Indian snack).

The Early Years

Ganga Bishan Agarwal, with his entrepreneurial spirit and dedication to quality, quickly gained popularity for his distinctive, flavorful bhujia. The snack’s unique recipe and crisp texture set it apart and laid the foundation for Haldiram’s early success. Bikaneri bhujia soon became a household favorite, recognized for its taste and authenticity.

Expansion Beyond Bikaner

In the 1970s, the business of the Agarwal family expanded the ventures outside the state of Rajasthan. The ventures opened a plethora of shops in Kolkata, Delhi, and Nagpur, turning the regional name to a pan-India craze of Haldiram. Offering a wide array of snacks and sweets like soan papdi, rasgulla, and namkeen elevated the name Haldiram to new heights of popularity.

A Modern-Day Empire

By the 1990s, Haldiram had established itself as a leading snack brand in India. The company adopted modern manufacturing processes but did not compromise on traditional recipes. This commitment to quality and consistency has brought Haldiram international recognition, with products now sold in more than 80 countries.



Landmarks and Innovations
  • International Reach: Haldiram exports its products to markets in the USA, UK, UAE, Australia, and beyond.
  • Divinous product offerings: They offer products within savory snacks, sweets, frozen foods and ready-to-eat meals categories.
  • Retail Success : Haldiram Branded Restaurant Quick Service outlet that makes available traditional and contemporary offerings by blending its traditional recipe.



Today, Haldiram is an icon of quality, taste, and innovation in the food industry. It is from a small-town startup that it has grown into a giant snack empire across the world, its story of perseverance and tradition, satisfying the palates of millions.